For someone who lives at the tip of Africa, I actually get to see a lot of the world in my work travels. Travels I worked my entire career to have. If you asked me at the start of the year if I saw myself ever getting to see the most remote corners of China… I’d have thought you crazy. Well, fools on me this time. I’ve recently wrapped up one of the most incredible journeys I’ve EVER done in my career with Ford and their new Ford Everest.
Shanghai, Beijing, Xinjiang, Urumqi, Hami, Nanchang, Shihezi, Kuytun. These are just some of the many places I got to see. From as far East to West to North as the China borders go, we went. I was told we did over 10,000km in travel within China over 2 weeks. So yeah, we racked up some serious travel miles. The only way I would be to describe it: mind-blowing. Not only are the natural landscapes of China as vast & surrealistically beautiful as people like to call South Africa, it is just SO different to anything I’ve ever experienced. Culturally & traditions endlessly fascinating. Old world mixed with new. People. People everywhere.
Our campaign was geared towards showing the Ford Everest in the most epic scenery. ‘The most capable Ford yet’ being the slogan. Things are always organic to a degree on shoots. Certain things change as the travel & locations reveal themselves in that moment. Everything is pre-scouted, so there is no guesswork on what we’re going to do. However sometimes things just, work, that wasn’t part of the original plan. Our 6KVs did change a slight bit because we had so many regions to cover & different things appeal to different regions. However it will always be the strongest material to show off the capabilities of our vehicle.
So here are our 6 final hero images & below is a compilation of behind-the-scenes which were kindly sent to me by my assistant & producer. What a blast! I’d do it all over again in a heartbeat.
6 Final KVs
Behind The Scenes: