How would you like to trade 1 single Sunday morning breakfast for the full versions of Adobe Photoshop & Lightroom CC, which honestly rule the photographers toolbox? Well that is now exactly what it equates to. Adobe has announced that their Photography Program is now set at the permanent price structure of $9.99 a month. What is that for us South African’s? It’s a measly R106.45 as of this morning (19 June 2014). That is a little more than an Arnold’s breakfast & latte bill.
What does this mean for us as photographers? A version of Photoshop was always a pretty hefty investment (those of us who buy our software) and I would tend to often skip versions if there was nothing I felt was critical to update. Then when Adobe announced the CC version along with the new structure of ‘renting’ the software instead of purchase I will admit I was very on the fence. The internet was amassed with angry users, happy users, the nonchalant (myself). Admittedly Adobe had some kinks to iron our with regards pricing. I personally felt the update was not worth it & happily just carried on with my life.
With the new $9.99 p/m pricing structure for both Photoshop & Lightroom CC, it has become very hard to ignore the absolute value of this offering. If you still think that spending 100 nelson bucks on 2 pieces of software that RULE your business operation then maybe being a photographer is not for you. The benefits are regular updates & essentially anything in future development from Adobe. Their recent push into the mobile platform editing/cataloguing sector is a very interesting one to watch.
So what are you waiting for. If you aren’t already, get legit & sign up. I can’t but help hearing the TV licence jingle in my head when typing this. “It’s the right thing to do.”