I had to share this one with you as it is easily one of the most moving & powerful South African adverts I’ve seen in many many years. The combo tugs a massive string with me personally, but it speaks of so many South African social issues we often don’t even think about. Check it out & leave your thoughts in the comments below.
I’m going to be making commercials like this one day in the not too distant future. Why? Because I believe I can & I want to. Creating something like this touches & moves more people than any editorial or commercial shoot may.