Our starting point for the identity was the copy “Mirror, mirror on the wall, where’s the best creative work of all?” which summed up the D&AD show. Mirrorboard, foiling and copy written in reverse made this an interesting set of marketing materials. The perspex display case proved to be a stylish solution to the annual problem of work disappearing. The cool silver and minimalist design of the exhibition echoed the sophistication of the work on show.
Dan Martensen shot H&M Fashion Against Aids 2012 campaign and directed the accompanying short film. FAA is a yearly collection created by H&M to rise funds and create awareness about HIV and AIDS among the young.
It can sway thinking, change actions, and cause reactions. It can irritate and inspire, suppress and even surprise. Welcome to the Art Of Colour for Rogerseller. Working in collaboration with Harvest Textiles we created a series of colourful string sculptures for their showrooms across the country. The string installations form part of a larger campaign created by Jane to deliver a unique brand aesthetic for the season, including a limited edition journal, digital advertising and printed brand collateral.
Sibu is going over to UK I’m told & needed some strong editorial work in his book. The team really pulled together & worked at getting some awesome results!
We worked both studio & location to bring together a nice rounded set. From my point of view, working with Sibu was amazing. A guy who knows how to move, what looks good, he watches my lighting – all the combinations for a very successful model!
Model: Sibu @ LC Models
Makeup by Cindy Horton (www.cindyhorton.co.za)
Styling by Danine Naidoo
Photography & Retouching by Seagram Pearce (me)
(Click for larger images)