Client & Creative Brief
Concept and creative direction by Seagram Pearce to pitch Toyota South Africa on visual enhanced concepts to showcase the much loved Toyota Hilux Legend 50 in a way that conveys its utility both as a reliable professional vehicle but also an adventure vehicle.
Location & Concept
Shooting locations included the beautiful South African mountain ranges and a urban city street, combined in a creative method.
Equipment & Technical Setup
- Nikon D850
- Nikon 24-70 f/2.8
On‑Set Execution & Challenges
Shooting the vehicle in the best possible light, the moment of sunset, ensured an even and beautiful rendition of the car paintwork.
Post‑Production & Color Grading
Processed in Capture One, retouched in Photoshop.
Publication & Campaign Results
Used in Toyota South Africa pitch concept for future creative campaigns.
